Evaluating Public Relations: A Guide to Planning, Research and Measurement Author: Stephen Elias

Author: Stephen Elias

Whether you're starting out in your career or just want a refresher on the fundamentals

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Evaluating Public Relations: A Guide to Planning, Research and Measurement Author: Stephen EliasAuthor: Paul Noble Category: Business & Finance Language: English Publisher: Kogan Page Publication date: June 3, 2014 Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their