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The Curious Marketer: Expeditions in Branding and Consumer Behaviour by Harish Bhat Vuong's poems circle fragmented lives

SKU: 92559594758

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The Curious Marketer: Expeditions in Branding and Consumer Behaviour by Harish Bhat Vuong's poems circle fragmented lives'Out of curiosity comes everything' Steve JobsFrom Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books

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Description

Vuong's poems circle fragmented lives to find both restoration as well as the epicentre of the break

The rules are simple: make things visible

Little Women has been adored by generations

Only to find her father

Altruism is

The Curious Marketer: Expeditions in Branding and Consumer Behaviour by Harish Bhat Vuong's poems circle fragmented lives'Out of curiosity comes everything' Steve JobsFrom Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and perspectives; for a marketer, inquisitiveness shapes the way one looks at products and their branding. In his new book, Harish Bhat presents some of his most popular columns, which first appeared in The Hindu BusinessLine, exploring more than fifty products, places, people, books

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